With the Call for Speakers for ITSM25 well underway, we’re all set for another exceptional line-up of presenters from across the service management profession. To whet your appetite, we’re delighted to announce details of our keynote speakers and PSMA25 awards special guest. |
JULIAN FISHER (opening keynote)
Julian Fisher is an intelligence specialist with decades of operational experience, in the private and public sectors. He starred in Channel 4’s show Spies as one of the lead trainers/assessors. He is also the author of ‘Think Like a Spy: Master the Art of Influence’ and ‘Build Life-Changing Alliances’. In this book, Julian explains how readers can apply the nine secret skills of espionage to help them achieve their personal and professional goals.
After a short career as a City Economist, Julian joined the UK’s Foreign Service working across Africa and beyond, before moving into the private intelligence business. Amongst other adventures, he has been invited to help plot a coup in a West African country (he declined!), intercepted camel-rustlers on a drive across war-torn Somalia and worked with security agencies in South Sudan to help prepare the country for independence.
A specialist in the ‘people’ side of intelligence, Julian talks about what companies and individuals can learn from this world to enhance their effectiveness and productivity, focusing on leadership, interpersonal skills, motivations and influence.

ANNETTE ANDREWS (day 2 keynote)
Annette Andrews is a leading people and culture executive with over 30 years of experience with companies including Lloyd’s of London, Lloyds Banking Group and Ford. A coach, mediator and experienced human resources officer, she considers how organisations and leaders need to adapt to new expectations from employees and the fundamental changes in leadership style and culture this brings.
Annette has worked with CEOs, boards and senior leaders on a global basis in highly regulated organisations and during some of the most challenging periods in their histories. As Chief People Officer at Lloyd’s of London insurance market, she worked closely with CEO Inga Beale to radically change a complex, deep-rooted and outdated working culture. Throughout, her work has been to ensure that people and culture are integrated into business strategy and on the agenda at the top table.
Passionate about supporting individuals and organisations to achieve their full potential, she explores what attracts talent and the supporting culture and practices that need to be in place to retain them. The golden thread that runs through her work is diversity and inclusion. Along with these key factors, she looks at what technological, social and industry changes have to say about employees and employers of the future.

MARK WATSON (awards special guest)
Mark Watson is one of the UK’s leading live comedians, as well as a writer, producer, and director. Nominated twice for the main Edinburgh Comedy award (and winning it the second time), Mark’s brand of intelligent observation, friendly banter, and endearing frustration with the world engages and entertains in equal measure.
A TV and radio regular, Mark has appeared on almost every panel show going from Have I Got News… and Mock the Week to 8 Out of 10 Cats and Would I Lie To You. He has also appeared on This Week, Live at the Apollo, Taskmaster, and celebrity editions of Mastermind, Pointless and Bear Gryll’s Celebrity Island.
He travelled around Brazil with fellow comic Henning Wehn on a football odyssey in Road to Rio, hosted his own surreal take on the celebrity game show in We Need Answers, and fronted sports panel show Mark Watson Kicks Off. On radio, he’s a regular on Radio 4 panel shows, and hosted two series of Mark Watson Makes the World Substantially Better, as well as series of Mark Watson’s Live Address to the Nation and Mark Watson Talks About Life.

For more information about ITSM25, or to book your place at our Early BIrd rate, visit www.itsmf.co.uk/itsm25

itSMF UK
itSMF UK is the country’s leading membership association for service management professionals – with members ranging from individual service management practitioners to large multi-national organisations.
We have spent the last three decades helping ITSM professionals both to be better and to do better. As the first of an international network of itSMF chapters, we continue to enrich the working lives of our members through our conference and events, professional guidance, focused content, annual awards, competency management, leadership council, member groups, and new communities of practice.
View our membership video or visit us at www.itsmf.co.uk